Blueprint of a $1M Business Model
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Blueprint X-Ray
EVIDENCE FILE #089

ANATOMY OF A
$1M BUSINESS

1.0 The Dissection

We analyzed the "Product Stacks" of the top 1% of creators on Gumroad and Skool. They do not sell time. They sell assets.

Contrary to popular belief, they do not need 1 million followers. They need a specific mathematical formula known as the "Value Ladder."

2.0 The 3 Organs of Revenue

  • The Lead Magnet (Free):
    Usually a template or checklist. Its only job is to capture the email. (See our [LINK TO 'SOLOPRENEUR BLUEPRINT']).
  • The Tripwire ($50):
    A small digital product. It converts a "Follower" into a "Customer."
  • The Flagship ($500+):
    A comprehensive course or community. This is where 80% of the profit lives.
/// REVENUE REVERSE-ENGINEER

Enter your goal. See what it takes to hit it.

Sales Needed @ $50 20,000
Sales Needed @ $200 5,000
Sales Needed @ $1,000 1,000
Sales Needed @ $5,000 200

3.0 The Verdict

It is mathematically easier to find 200 people to pay you $5,000 than it is to find 20,000 people to pay you $50.

The "High Ticket" model is the most efficient path for a one-person business. It requires less support, less marketing volume, and higher expertise.