ANATOMY OF A
$1M BUSINESS
1.0 The Dissection
We analyzed the "Product Stacks" of the top 1% of creators on Gumroad and Skool. They do not sell time. They sell assets.
Contrary to popular belief, they do not need 1 million followers. They need a specific mathematical formula known as the "Value Ladder."
2.0 The 3 Organs of Revenue
-
The Lead Magnet (Free):
Usually a template or checklist. Its only job is to capture the email. (See our [LINK TO 'SOLOPRENEUR BLUEPRINT']). -
The Tripwire ($50):
A small digital product. It converts a "Follower" into a "Customer." -
The Flagship ($500+):
A comprehensive course or community. This is where 80% of the profit lives.
/// REVENUE REVERSE-ENGINEER
Enter your goal. See what it takes to hit it.
Sales Needed @ $50
20,000
Sales Needed @ $200
5,000
Sales Needed @ $1,000
1,000
Sales Needed @ $5,000
200
3.0 The Verdict
It is mathematically easier to find 200 people to pay you $5,000 than it is to find 20,000 people to pay you $50.
The "High Ticket" model is the most efficient path for a one-person business. It requires less support, less marketing volume, and higher expertise.
No comments:
Post a Comment