/// MARKET INTELLIGENCE UNIT

THE DOPAMINE
ARBITRAGE

Attention spans are crashing. Retention is becoming the most expensive asset in the world. Here is the data.

The Premise: We are living in a "Dopamine Recession." The average human attention span has dropped below 8 seconds. However, the value of deep attention has skyrocketed.

This creates an Arbitrage Opportunity: Sell to the "Deep Focus" minority, not the "Doomscrolling" majority.

FIGURE 1: GLOBAL ATTENTION SPAN (SECONDS)
2000
2010
2020
2026 (Est)

02. The "Low-Dopamine" Economy

While TikTok and Reels fight for seconds, a new economy is emerging for "Slow Content." Podcasts, Newsletters, and Long-Form Essays are seeing higher retention rates than ever before.

This aligns with the rise of the Polymath. See our learning guide:

[LINK TO 'POLYMATH PROTOCOL' POST]

03. Interactive: Niche Opportunity Scorer

Is your business idea viable in 2026? Rate your niche on these 3 factors to get a "Viability Score."

PROBLEM PAIN LEVEL 5
PURCHASING POWER 5
MARKET SATURATION (Low is better) 5
MARKET VIABILITY RATING 5.0

Awaiting Input...

04. Key Terminology

To navigate this shift, you must understand the new vocabulary.

Dopamine Arbitrage
The practice of creating high-friction, high-reward content (like books) that filters out low-attention users, resulting in a higher customer lifetime value.
Digital Fasting
A productivity technique where executives remove all algorithmic inputs for 24-48 hours to reset baseline dopamine levels.
The Monk Class
The emerging demographic of workers who reject hyper-connectivity to perform Deep Work.

Want to join the Monk Class? We have a protocol for that.

[LINK TO 'MONK MODE' POST]

05. The Execution Strategy

Do not chase viral hits. Build a library. A library creates "Passive Trust." When a user binges your content (like you are reading this post now), they are sold before they ever talk to you.

Download The Full Data Set