THE PERSONAL
MONOPOLY
How to escape competition, productize your unique knowledge, and build a $1M portfolio in the Age of AI.
"Escape competition through authenticity." — Naval Ravikant
Most people build businesses based on "Trends." This is a trap. If you build what is trending, you compete with everyone else. In 2026, AI can copy a trend in seconds.
AI cannot copy You. The only defensible business model left is a "Personal Monopoly"—a business based on your unique intersection of skills, interests, and personality.
02. The Skill Audit (Finding Your Niche)
You do not "find" your niche. You build it. Your Personal Monopoly is the intersection of three circles:
1. What feels like play to you?
This is your sustainability engine. If it feels like work, you will burn out. Example: Reading sci-fi, analyzing charts, coding python.
2. What looks like work to others?
This is your value proposition. Example: Summarizing 500-page reports, automating complex spreadsheets.
3. What is the market willing to pay for?
This is your validation. People pay for Health, Wealth, or Relationships.
03. The Value Ladder
Do not just sell one thing. Build a ladder. You capture value at every stage of the customer journey.
- Free (The Hook): Twitter Threads, Blog Posts (like this one).
- Low Ticket ($20-$50): Templates, E-books, Checklists.
- Mid Ticket ($150-$500): Video Courses, Cohorts.
- High Ticket ($2,000+): Consulting, Done-For-You Services.
04. Interactive: The $1M Roadmap
How do you actually make a million dollars? It is just math. Use the calculator to see the path.
To hit $1M, you need to increase Price or Audience.
05. Distribution Engines
Building the product is easy. Selling it is hard. You need a "Traffic Engine."
The Strategy: Use "Rental Platforms" (Twitter/LinkedIn) to drive traffic to "Owned Platforms" (Newsletter/Blog). Never build your house entirely on someone else's land.
To build this distribution, you need to network effectively.
[LINK TO 'DEAD INTERNET / NETWORKING' POST]06. The Tech Stack
You can run this entire empire with 4 tools:
- Beehiiv / ConvertKit: The Newsletter engine.
- Gumroad / LemonSqueezy: The Payments engine.
- Carrd / Framer: The Landing Page.
- Notion: The Operating System.
Want to build the software yourself? Read our No-Code Guide.
[LINK TO 'NO-CODE EMPIRE' POST]07. Frequently Asked Questions
How long does it take to build a monopoly?
What if I have no skills?
Ready to Build?
The best time to start was 5 years ago. The second best time is now.
Start The Journey
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