In the startup world, we track "Burn Rate" (cash spent). But we ignore "Biological Burn Rate."

The Axiom: Sleep is not a lifestyle choice. It is an arbitrage opportunity. A well-rested founder has a 40% cognitive advantage over a competitor sleeping 6 hours. That is your profit margin.

// 01. THE COGNITIVE CRASH

Data from the Walker Institute compares performance (IQ) against hours slept.

Fig 1.1: Cognitive Output Efficiency

// 02. SLEEP DEBT CALCULATOR

Select your average nightly sleep to calculate your Annual Revenue Loss (Based on a $100k/yr value output).

// 03. THE PROTOCOL

1. Temperature: Room must be 65°F (18°C).

2. Darkness: 0 Lux. Use blackout tape on LEDs.

3. Data Gap: No inputs (Phone/Email) 60 mins before bed.